Norm, AKA the Silver Fox, is a superb equipment specialist and boot fitter, who has worked at THE SIGN for more than 20 years. He has a cult-like following, dating back to his days at Oscar’s – a famous ski shop in High Park, where he worked as a teenager. He’s been fitting boots ever since, amounting to four decades of invaluable experience. In the summer, you will find him equally well versed in the finer points of outdoor furniture and BBQ intel.